Clare Sutton
Associate
She has delivered tailored communications strategies for a diverse range of enterprises including property, recruitment, transport, music and FMCG clients.
Areas of Expertise
- Crisis and issues management
- Government and Community Relations
- Community engagement
- Media Relations
Key Achievements
Crisis and Issues Management
- Provided strategic advice as needed to avert actual and potential media issues for Domino’s Pizza Enterprises Ltd
- Provided strategic advice and prepared material on an ongoing basis for TransLink (an agency of Queensland Transport), during a period of major growth and change
Government and Community Relations
- Local Government, Planning, Sport & Recreation- The Office for Women
- Natural Resources and Mines- Water Planning
- Maritime Safety Queensland
- Education and Training— Office of Youth Affairs
- TransLink
Community Engagement
- Selected and publicised grant recipients for Natural Resources and Mines (2004)
- Designed a Community engagement Plan for TransLink’s transition into an Urban Transit Authority
Media Relations
- Representing BBS, acting as Marketing Communications manager and publicity for Domino’s Pizza Enterprises Ltd, consistently generating wide-spread national, state and local coverage worth more than $2.8 million in equivalent advertising value each year
- Developed and implemented media relations strategy and publication for Maritime Safety Queensland (an agency of Queensland Transport), resulting in improved statewide communication with both recreational and commercial marine vessel operators
- Generated widespread national publicity leading to strong sales for Domino’s Pizza Enterprises new Choc Fudge Brownies (2006) product launch
Background
- Former senior feature writer at Queensland’s leading daily metropolitan newspaper, The Courier-Mail, and weekly metropolitan paper, The Sunday Mail, covering rounds such as property, careers and employment, and special reports from 1997-2002
- Freelance public relations practitioner for national and international corporate executives and not-for-profit clients through her own company from 1998-2007
- Senior Marketing Communications roles in Queensland Government from 2002-2006