BBS Public Relations's Logo
Current path: Home | People | Amanda Newbery

Amanda Newbery

Amanda Newbery

Managing Director

A strategic communication and issues management specialist, Amanda is a trusted advisor to government and corporate executives. Her experience across public relations, government, integrated marketing communications, enables her to provide both business and PR advice to clients. Amanda’s clients have included the Department of Premier and Cabinet, Domino’s Pizza Australia, Delfin Lend Lease, Australian Medical Association (Qld), Griffith University and the Urban Land Development Authority.

Areas of expertise

  • Issues and Crisis Management
  • IMC and Corporate Communication Planning
  • Media Relations
  • Community Engagement
  • Finance and Investor Relations
  • Government Relations
  • Training – Media, Presentation, Networking, Communuty Engagement

Key Achievements

Issues and Crisis Management

  • Issues managed include: asbestos, industrial relations, succession, restructures/mergers, death, assault, sexual assault, court cases, drownings, inquiries
  • Managed Medical Board of Queensland’s handling of Dr Jayant Patel
  • Managed on-site deaths at government-owned and private projects

IMC and Corporate Communication Planning

  • Developed international and national business attraction roadshow for Lend Lease, launched by the Deputy Premier, and travelling throughout Australia and to Germany and London
  • National communication program for Australia's largest master-planned community developer Delfin Lend Lease
  • National communication program for Domino’s Pizza – positioning it for public listing and international expansion to France, Belgium and the Netherlands
  • Developed comprehensive external, internal and cross-departmental communication program and protocols for the newly-established Department of Child Safety, and the Urban Land Development Authority
  • Merger communications program for newly-established Queensland Studies Authority

Media Relations

  • Media strategy and planning for Queensland Week
  • Queensland Teachers Credit Union’s program for business and education media
  • Media strategy and media management for South Bank Corporation

Financial and Investor Relations

  • Communication strategist for the $75million IPO of Domino’s Pizza Australia New Zealand
  • Communication advisor for IPO of Retail Food Group
  • Managed media relations or IPO of Hutchison’s Child Care and Early Learning Services

Government Relations

  • Managed national lobbying campaign for Australian Primary Principals Association which successfully achieved a federal funding review of primary schools
  • Election and budget submissions prepared for Queensland Tourism Industry Council, which successfully achieved additional industry funding
  • Ministerial and Departmental briefings, roadshows and boardroom luncheons for several national corporations with the Premier, Treasurer and other Ministers

Community Engagement

  • State Government’s first PPP, the $550m Southbank Institute redevelopment
  • South Bank Transit Hub
  • Mackay Convention and Exhibition Centre
  • $1billion St Marys master-planned community, Sydney
  • $300m Millennium Arts Project development
  • International award winning Brisbane City Council’s CityShape Conference to determine 2026 City Plan
  • Maroochydore Shire Council consultation
  • Development of the Translink Community Engagement Policy

Training

  • Media and crisis training Delfin Lend Lease in Sydney, Melbourne, Adelaide Conducted media training for senior executives at the following companies:-Stanwell Corporation, Griffith University, Domino’s Pizza Australia New Zealand, Surf Lifesaving Queensland, Australian Medical Association Queensland
  • Conducted presentation training for senior executives from:-QIC, Citect (Delegates flown to Brisbane from South Africa, US, Germany

Background

  • Accredited Trainer of the International Association for Public Participation (IAP2
  • Certified IAP2 practitioner with certificates from International Association for Public Participation (IAP2) in Planning for Effective Public Participation, Effective Communication for Public Participation and Techniques for Effective Public Participation
  • A former Courier-Mail journalist, Amanda covered education, parliament, features, arts and general news.
  • Panellist, ABC Queensland Radio’s Hidden Persuaders program
  • Panellist, ABC Brisbane Radio’s Spin Cycle program 2004-2005
  • National Advisor for Children’s Hospitals Australia
  • Member, South Bank Business Association Communications Reference Group
  • Tutor, QUT postgraduate studies in Integrated Marketing Communications
  • Australasian Committee member, International Association of Public Participation
  • National Advisory Board member, UQ School of Journalism and Communication